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A New Look

 

On September 6, 2012, Frederick Memorial Hospital introduced a new logo to represent its continued commitment, compassion and growth. In developing the new trademark, we were challenged with positioning and defining FMH as the regional leader in the delivery of progressive and innovative health care while continuing to promote the commitment to providing patient-centered health care.

As pictured above, the green stanchion is symbolic of our enduring presence, commitment and proud dedication in serving our community. It's solid, stable and confident.

The blue arcs are symbolic of our growth into the future and compassionate care. They reflect familiar graphic elements of the old "angel" logo that make the new design comfortable and reassuring.

The smaller blue arc forms a platform in the shape of an open palm upon which our pillars of excellence rest: People, Quality, Community, Service and Finance. The anchor point for this arc creates the added stability of a second mooring, firmly establishing the FMH crest as a symbol of permanence and constancy.

Harmonious shades of earthy green and comforting blue were selected to represent growth and caring.

Though the logo is comprised of separate elements, collectively they act as a cohesive unit to convey our vision: "Superb Quality. Superb Service. All The Time."

Watch our logo launch commericals:

Watch video from our grand unveiling event:

 

 

                   

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