Recently, Frederick Regional Health System (FRHS) became the first and
only hospital in Maryland to become a certified member of MD Anderson
Cancer Network, a program of MD Anderson Cancer Center, a national leader
in cancer care. We partnered with Gettysburg-based healthcare marketing
firm, Graphcom, to kick off an integrated marketing campaign to raise
awareness and highlight this affiliation to the Frederick community.
The campaign launched in the fall across print, web, direct mail, TV, and
radio. It all started with a simple campaign concept that centered on
the leading cancer care offered close to home. We interviewed patients
and oncologists alike, and featured many of them in ads, commercials, and more.
Throughout the campaign, you’ll meet several inspiring patients who
turned to the greatest minds in cancer care here in Frederick County,
Becky Baquet, a breast cancer survivor who says her radiation techs at FRHS empowered
her to keep fighting.
Rick Wolfe, a military veteran who was diagnosed with stage IV lung cancer in 2015.
Kathy Iverson, a breast cancer survivor who worked her way to a healthy weight and improved
strength and energy levels through the FMH Fitness and Nutrition for Survivors
Lois Jarman, a breast cancer survivor. After her first meeting with Dr. Susan Bahl,
she “had no desire to go anywhere else” for treatment, she says.
Lucy King, a breast cancer survivor, who was thrilled when she learned that FRHS
was affiliated with MD Anderson. Her parents lived in Houston near the
MD Anderson Cancer Center, and both her father and niece were treated
James Merkel, a lung cancer survivor who appreciated that his surgery was so close to home.
You may have seen some pieces of this campaign already—ads in Frederick
News Post, local TV and radio commercials, ads on our website, brochures,
and press releases. It is a campaign that has been months in the works,
and we are excited to finally share it with the public.
For more information about our MD Anderson affiliation and this campaign,
or to hear some of our patient stories, visit