2 Leading Centers, 1 Mission. #endcancer
Recently, Frederick Regional Health System (FRHS) became the first and
only hospital in Maryland to become a certified member of MD Anderson
Cancer Network, a program of MD Anderson Cancer Center, a national leader
in cancer care. We partnered with Gettysburg-based healthcare marketing
firm, Graphcom, to kick off an integrated marketing campaign to raise
awareness and highlight this affiliation to the Frederick community.
The campaign launched in the fall across print, web, direct mail, TV,
and radio. It all started with a simple campaign concept that centered
on the leading cancer care offered close to home. We interviewed patients
and oncologists alike, and featured many of them in ads, commercials,
and more. You may have seen some pieces of this campaign already—ads
in Frederick News Post, local TV and radio commercials, ads on our website,
brochures, and press releases. It’s a campaign that’s been
months in the works, and we’re excited to finally share it with you.
Behind The Scenes
Meet Our Patients
Throughout the campaign, you’ll meet several inspiring patients who
turned to the greatest minds in cancer care here in Frederick County,
Becky Baquet, 61, is a breast cancer survivor who says her radiation techs at FRHS empowered
her to keep fighting. FRHS was the convenient option for Becky—she
was able to continue working at Montgomery County Public Schools throughout
her care. After treatment, Becky joined the FMH Fitness and Nutrition
for Survivors (FANS) program and continues to make exercise a priority
in her life.
Rick Wolfe, 73, is a military veteran and retired government employee who was diagnosed
with stage IV lung cancer in 2015. When he was diagnosed, a friend recommended
that Rick drive to MD Anderson Cancer Center in Texas for cancer treatment.
Little did he know that FRHS would become a certified member that same year.
Kathy Iverson, 59, is a breast cancer survivor who worked her way to a healthy weight and
improved strength and energy levels through the FMH Fitness and Nutrition
for Survivors (FANS) program. During treatment, Kathy’s prayer was
to live to one day meet her grandchildren. Today, Kathy, her daughter,
and her granddaughter are happy and healthy.
Lois Jarman, 55, is a breast cancer survivor, the director of Shepherd University’s
Intensive English Language Program, and a former Frederick County Public
Schools teacher for 25 years. Lois has volunteered with FRHS for almost
20 years. After her first meeting with Dr. Susan Bahl, she “had
no desire to go anywhere else” for treatment, she says.
Lucy King, 73, a breast cancer survivor, was thrilled when she learned that FRHS was
affiliated with MD Anderson. Her parents lived in Houston near the MD
Anderson Cancer Center, and their team treated both her father and niece.
Part of her success story is Ballenger Creek Elementary School, where
she worked as a special education instructional assistant—the staff
(her friends) were incredibly supportive and gave her extra time off for
James Merkel, 77, is a lung cancer survivor who appreciated that his surgery was so close
to home. James says he experienced virtually no pain but a few laughs,
thanks to Dr. Maurice Smith. His jovial, upbeat attitude, professionalism,
and expertise gave James and his family a lot of confidence during his surgery.